DSOM - Topic- Google My Business – All Your Business Information At One Place

Google My Business is a free tool that helps small businesses create and manage their Google listings, which appear when customers find businesses on Google Search and Maps. 

“When searching for businesses, consumers use mapping products 44% of the time. ‘’  -IPSOS Study

Google my business is a local SEO tool helps business to reach more local customers when they search for their services on Google search engine. 

By listing themselves on Google, businesses can appear right when people search for products or services they offer, allowing interested customers to learn more or get in touch with them. 

Google is becoming a big part of how users discover products and services in their area

In an era where Google not only is a noun but a verb, since searching on the website is so universal—”just Google it!”—improving how your business appears on Google can have a big impact.

Benefits of Using Google My Business

1.    Google My Business is Cost-Effective

Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button—all at no cost to you.

2.    Visibility on Google Search & Maps

 Google Maps will quickly populate with dozens of red markers, each indicating a local business that meets your search criteria. By simply creating a Google My Business listing and completing the verification steps, your store location will start to pop up for local searches as well. 

3.    Messaging Through Google My Business

 a messaging feature that lets businesses directly chat with customers who find their profile on the search results page. Through this feature, businesses will be able to quickly answer questions and assist current and potential customers.

4.    Google Offer Posts

These types of post enable business owners to offer a promotional sale or offer from your business. This is a great opportunity for Business owners to take advantage of a free feature that otherwise would be paid for such as Pay-Per-Click Ads. Business owners can use offers for any seasonal promotions or service offer.

Offer Posts display:

·         Title of Promotion

·         Start & End Dates & Times

·         A Call to Action button such as “View offer”

·         You can add photo or video

·         Coupon Code

·         Link

·         Terms & conditions to post

5.    Star rating boost your appeal

With a Google My Business listing, customers will able to review your business and leave feedback for others to see. In doing this, not only will you get honest evaluations about what you’re doing right and what you could be doing better, but you’ll also get that nifty star rating system next to your business on Google.

6.    Increase traffic

Just by having a listing and showing up in local searches, Google has found that businesses are as much as 70% more likely to attract location visits from browsing potentials. An even more impressive figure revealed that customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase.

7.    Sales learn more about your business

From your Google My Business page, navigating to the “Insights” section will give you a wealth of valuable analytics that breaks down how visible your brand is, who your target customers are, and how they’re engaging with your business.

By learning more about the kinds of customers your business is attracting, you’ll also be able to modify and improve marketing strategy performance.

8.    Increase engagement

Google My Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you in one tap or click. Even more beneficial is the ability to reserve a table or book an appointment directly through your listing.

9.    Stand out of competitors

Google My Business profile displays the essential information potential customers need in order to engage with your business. In addition, it also displays a brief description to help users quickly identify if your business is what they’re looking for. An effective Google My Business description offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to help you show your value. Though a small snippet of content, your Google business description gives you an opportunity to stand out from your competitors in a consumer’s initial scan through search results

How to earn using Google.

1.    Google reviews/ local guide

Google Rewards is the company’s efforts to pay users for their invaluable time to provide feedback on services through surveys. The same programme is available on Google Maps in the form of ‘Local Guides’.

2.    Website/Blog Monetization.

When you create a blog and have good following and traffic there are a few ways you can earn money via advertising and selling informational products. In order to monetize your blog, you need to have some audience/visitor. After that, you can apply for Google Adsense

3.    Sponsored posts and Contextual Links.

When your blog starts getting a huge amount of traffic, you can monetize the writing portion of it. Such as writing sponsored reviews or posts and more. Sometimes companies will give you money to link back to them to increase their exposure.

4.    PPC (Pay-Per-Click) Advertising.

Many of you have heard about Google adsense, it is a google's advertising network. These types of advertising networks pay you per click. Adsense is one of the best advertising platforms to earn online money