DSOM Day1: topic - what is digital marketing.


          digital marketing

Digital marketing is the promotion of products and brands using technology or the social media platform. It also includes texting, instant messaging, video, apps, podcasts, electronic billboards, youtube videos, digital television and radio channels, etc

SEARCH ENGINE OPTIMIZATION 

 It is the “process of getting traffic from the free, organic, editorial or natural search results on search engines.”
By understanding how search engines rank websites, one can optimize a website to maximize its chances of ranking higher for relevant searches. However, search engine algorithms continue to change, making it essential for online businesses to stay up-to-date with best practices to claim high rankings for relevant keywords.

SEARCH ENGINE MARKETING (SEM) & PAY-PER-CLICK ADVERTISING (PPC) 

SEM) is the process of gaining website traffic by paid ads on search engines. Google AdWords is one of the most popular and relevant  paid search platform used by search marketers

 

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically.


content writing


Most of the people now a days rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer.

SOCIAL MEDIA MARKETING (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networkingwebsites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

AFFILIATE MARKETING

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others (usually through your blog), and earn a piece of the profit for each sale that you make.



Email Marketing
Email is the quickest and most direct way to reach customers with critical information. 
Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.




Benefits of digital marketing.

Low cost:

Huge return on investment:

Easy to measure:

Easy to adjust:

Brand development:

Easy to share:

Precise targeting:

Global:

Segmentation:

Greater engagement:



Types of SEO:
SEO has two types which are :
Off Page:
Off page is basically we can promote our website through internet. In Off page we have include:
Social media:
Social media is a platform that we communicate through social media engagement such as blog, website or other social media platforms.
Bookmarking:
To promote our website by bookmark our website, blog or other social threads.
Forum Submission:
Related to website, business, and make connections with community, suggestions, answers and questions.
Blog Directory Submission:
To build quality backlinks. Choose directory and select proper category.
Article Submission:
Submit our article in a high PR article submit, also give links. Make sure your content is unique and high quality.
Question/ Answer:
You can get high traffic through question answers. Question Answers should be related to your business.
Video Submission:
Upload videos on popular sites by giving them titles, tags, descriptions, links.
Image Submission:
Upload image of our business on popular sites by optimization with correct URL , title, tag.
Info graphics:
Make creative info-graphics.
Document Sharing:
Create attractive documents related to business. It must be unique.
On Page:
On page is basically that we do within our website. Such as:
·         Meta Title
·         Meta Description
·         H1-H6
·         Content Optimize
·         Internal linking
·         Keywords Research
·         Google Analytics
·         Web master tool


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