DSOM Day 9 : topic - what is google analytics

                       Google Analytics.

                            What is Google analytics?

Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. Google analytics enables website owners to analyze their visitors, with the objective of interpreting and optimizing website’s performance.

Google analytics can track all forms of digital media and referring upstream web destinations, banner and contextual advertisements, e-mail and integrates with other Google products.

It is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. ... Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.

Benefits of Google analytics.

1.  It is completely free of charge

Despite the fact that it is a free tool, however regardless it offer the same amount of or much more functionalities when compared with other paying tools.

2. Able to find out how your visitors locate your website

Other than the core set of keyword that you are optimizing, you will likewise have the capacity to discover what other keywords your visitors type in to discover your website. During the initial optimization campaign, the quantity of keywords might be close to nothing. Yet, as time passes by, you will begin getting more keywords being listed on natural postings, due to your overall optimization effort.

3. Able to identify which pages and links your visitors click the most

You will have the capacity to know which are the famous pages and links, and measure whether your optimization campaign is guiding the traffic to the right pages.

4. Visitor segmentation

With this, you will have the capacity to know what number of new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, topography and referral sources.

5. Able to fine tune your website

With this analytic report, you will have the capacity to fine tune your website, and do another copywriting on any page that isn’t changing over well. At last, it will bring you greater quality prospects, and in this manner increasing more customers in the near future.

With Google Analytics, other than collecting data about traffic from Google, you will also be able to collect data traffic from MSN and Yahoo! search results with respect to your site and use it to strengthen your stronghold on the search platform.

Analyse source traffic

Google Analytics can show us how users are being driven to our website, for example number of people who visit our website through a referral link from some other website, or via organic searches or from paid advertisements or from search engines . This will allow us to see proportionally the successful various methods of traffic sources are, such as if our advertisements are performing well by increasing traffic.

6.Information about visitors.

Google Analytics provides detailed information about visitors coming to our website. We can see the countries and towns from where the vistors access our website, helping us to understand if any localised marketing campaigns or keywords would help in providing desired results. i.e we can improve the sessions or page views by modifying campaigns for the desired region to engage more new users and maintain old visitors.
It can also help us to tailor our content or advertising and improve on the campaigns to generate a significant portion of traffic.

Specific page popularity.

Google Analytics can provide data about which of our pages are the most popular, or visited frequently, allowing us to see which pages of our website are considered relevant by the visitors and we can accordingly improve the content. Using the information provided by analytics we can improve the website pages to generate more revenue and customize our future content to make it most sought out information by our visitors.

Website bounce rate

Bounce rate is noted when users view only one page of our website before leaving the site .If our bounce rate is high it is most likely that we are not providing relevant information to our users or perhaps the visitors accidently stumbled on our website . We also need to check if any of the keywords are slightly misleading, or the quality of our traffic sources can be understood.
The bounce rate is dependent on the relevance and quality of content on our website, showing visitor satisfaction across our website. This can also help us to see which pages are encouraging users to stay on our website for a longer period and visit more pages . Also this helps us to improve the landing pages which have a high bounce rate.

Traffic flow

Google Analytics can display the traffic flow making an entry into our website . We can understand the statistics of our visitors entering the website . We can even understand the traffic coming from desktop, mobile or tablet and accordingly flow can be managed effectively. There is a lot of useful information to be drawn from this. We can see the visitors response to our landing pages are as well as analyse the bounce rates for each page, allowing us to focus on improving those pages to increase visitor retention and generate more leads. We can also understand what pages are prioritized by the visitors while navigating to our site, this can allow us to modify our pages to allow better improved navigation while modifying pages that are rarely being visited.

Review historical data

Google Analytics can display the manner the visitor traffic has changed across large periods of time. This can be very useful to see if there are any trends across certain time frames. For example, we can understand which of our marketing campaigns have been successful helping us to shape our advertising for future campaigns , or to understand and analyse the pages, services or products that gather a larger amount of interest at specific points of the month or year. Data can be followed on a daily, weekly or monthly basis .

Google Analytics also provides email reports, sub-domain management, outbound links, mobile statistics , search statistics ,social reporting and revenue tracking, making it a very powerful marketing and statistics tool available for increasing the effectiveness of our online presence especially as its free.

TRAFIC SOURCE-

How To See Where Your Website Traffic Comes From

Organic: This is usually traffic that comes to you from a search engine. Someone goes to Google, Bing, Yahoo, or perhaps Ask, searches for something, and then visits your site.

Referral: If a user on another website clicks on a link that takes them to your website, that is often counted as a referral. We say “often” because some websites/clients don’t share this data.

Direct: Direct visits come in a few different forms:

·         Some people will type your domain name into their browser and press enter

·         Some people might have bookmarked a page on your website and used that bookmark to return

·         Sometimes, when Google doesn’t know what to do with a visitor, they’ll mark them as “direct”

Social media - This kind of traffic comes from social media networks such as Facebook, Twitter, LinkedIn, and Instagram

Paid Search

If you use Google AdWords and someone clicks on your ad from a search engine result, this counts as a paid search traffic source.

Email Traffic

Anyone that clicks on a link that leads to your website from an email marketingcampaign, such as a newsletter, is considered email traffic. Knowing whether your site visitors are coming from your email campaigns is great for finding out whether you encourage site visitors to come back to your site or not.